947 CUSTOM SERIES S11-C (6-Cylinder): As in 1946, Custom models were identified by the nameplates on the sides of the hood. Custom models were indiscernible from their 1946 counterparts. Custom models were DeLuxes with upgraded trim and interior appointments.

Standard equipment on Customs included white plastic trim rings (offered prior to introduction of white sidewall tires late in the year), plastic steering wheel, foam rubber seat cushions and tailored front carpets. Three colors of broadcloth upholstery were available: green, blue, and tan. The convertible coupe had Bedford cord and leather in various colors.

Custom serial numbers. Custom Serial numbers ran from 5784001 to 5825784. . Engine numbers ran from S11-68558 and were sequentially interspersed with DeLuxes.

Serial number codes were on the left front door hinge pillar post. Motor numbers were located on the left side of the block below cylinder head between first and second cylinders.